Konsepto — ANDREI CABAERO

Major Project - Experimental Type

Konsepto is a project aimed to create a type language that reflects the human form through dance. Through the use of movement type was created which can be used to draw inspiration from and challenge people to come up with new ways of movement and expression.

The Brief

For our major project, we were asked to think about what we really love and what we're passionate about. I aimed to conceptualise and create something meaningful that reflected who we are as designers and individuals. As part of the brief, we had to create an artefact, and I designed a unique book specifically for dancers.

THE PROCESS

The Rationale

The type is then used to create graphic scores which people can interpret in their own way, each person will have their own way of deciphering it and have very different ways of moving when interacting with the type created. The language created in the type form itself is a very open, ambiguous and abstract, although reflective of the human form. There are no set rules or boundaries within this language. Everything is left to choice and the ambiguity of it gives space for beautiful things to happen. These scores can be used with natural ambience, silence, with their own breathe, instruments and of course music.

Method to the Madness

A long and rigorous research phase and process was undertaken to create the base idea of the type. I wanted to work with dancers in my circle to experiment my idea with. Dance/Movement has always been captured by film and so exploring a route which challenged that was so much fun. Capturing movement through type experimentation gave this project that ambiguity that I wanted in order for dancers to find their own meaning to it.

Major Project - Experimental Type

The Brief

THE PROCESS

The Rationale

Method to the Madness

THE GRAPHIC SCORE

Producible