Brand Identity
Sagano Drive is a local driving school in the Inner West. It is a small, humble and simple driving school who’s expertise is creating a calm and relaxed environment throughout the lesson. They understand that learning how to drive is a daunting experience and their approach to lessons, ensures success for students on the roads.
The Visual Identity
The brand identity created for Sagano Drive was created to seperate them from the competitors. After research on the market and competitors, it was decided that Sagano Drive will be positioned in a different space compared to whats already out there.
The logo/graphic device created was inspired by curves, turns and routes in which driving lessons create. With this in mind we combined the letter ‘S’ in to the idea and created a device which can be used by itself or within the logotype. This creates an identity that is simple, dynamic and clean.
