The Rationale
Through interviews, research and surveys we concluded that customers were dissatisfied with the quality of burgers at “Grill’d” especially when they are ordering delivery.
“Stack’d” is a new product of “Grill’d” that delivers burgers to customers. This experience allows customers to control the quality of their burgers and enjoy them in the comfort of their own home.
The Brief
A brand new sub-brand for “Grill’d” was created and a new type of service needed to be developed that created a new offering for “Grill’d”.