Branding and Packaging
Arteasta is a brand that has a collection of teas which is designed by vocalist/singing teacher and herbalist to support singers and speakers who have a higher than normal vocal demand.
Teasing was created to maintain health and balance of the vocal folds for warm-up through to performance my encouraging the tea drinker to remain hydrated.
The Brief
Arteasta have asked for the following deliverables and outcomes :
• Brand Strategy for Arteasta
• Logo/Brand Design for Tea Sing
• Packaging Design
• Website design for Point of Purchase • Photography
The Rationale
The goal was to create a dynamic logo which could be used as a logotype and also work stand alone as a logomark. I created a group of icons which represent the different ingredients in the tea, these can also be used as a graphic device throughout the branding. In terms of the packaging, visuals were created that aligned along side the brief but also stood out from it’s competitors.
